Beer has long been used to promote healthy, shiny hair. Broo Moisturizing Shampoo uses beer based ingredients such as malted barley and hops flowers to nourish and protect the hair and scalp. Moisturizing Shampoo features a 100% natural hop flower fragrance, so you don't have to worry about smelling like beer. Cruelty free and vegan friendly. Contains no sulfates, parabens, phthalates, silicones, dyes, artificial fragrance, polyquaterniums, harsh preservatives, phenoxyethanol, PEGs, propylene glycol, DEAs, MEAs, TEAs or dioxane. Made in the USA.